Local Rental Owners Collaborative (LROC)
The Los Angeles Local Rental Owners Collaborative (LROC) was created to provide much-needed financial assistance, tools, and resources to local rental owners in South Los Angeles — especially in communities impacted by COVID-19 and the region’s housing affordability crisis. The program will benefit local rental property owners by providing:
- Rental relief grants to off-set rental income loss
- Financial consulting
- Connections to local, state, and federal relief programs
- Access to resources that can help add value and/or reduce costs and increase profitability over time, so you can maintain your assets for years to come
- One year of Avail Unlimited Plus—free of charge—to list units, screen tenants, and collect rent, all online
Sources
Last updated: April 1, 2026
Program details
City: Los Angeles-Long Beach-Anaheim, CA Metro Area
Status: Status Unknown
Program geography: Zip-Code Targeted
Property type: Small Multi-Family (5–19 units)
Tool category: Private & Philanthropic Capital, Technical Assistance & Capacity Building
Year initiated: 2020
Affordability: at or below 80% AMI